THE CHALLENGE:

This school project tasked us to design a logo for a city of our choice, embodying its spirit, arts, culture, history and present. I chose Ubud, the cultural capital of Bali. Ubud is known for its spirituality, with several beautiful hindu temples throughout the town.

THE SOLUTION:

To honor the spiritual history and artistic culture, I chose the Barong lion for the logo icon. The Barong lion is a mythical creature, often found in and around Hindu temples to guard against evil spirits, and is considered the protector of the island. To make the logo specific to Ubud, I shaped the crown to match the silhouette of the gates of Gunung Lebah—one of Ubud’s most famous Hindu temples. In addition, I included “UBUD” in the Barong’s smile as a slightly hidden touch. The color palette reflects the traditional colors used in Barong Lion masks as well as paintings including the lion.